Congratulations to this years TOP 50 Sales Leaders and everyone that supports the elevation of the sales profession.

This is the forth year Sales Confidence have created the Top 50 Sales Leaders List to watch. Each year, it receives wide engagement on social media and becomes a trending topic within the tech community.

Sales Confidence is the fastest-growing online community in the UK and Europe for SaaS Sales and Revenue leaders and those who want to learn from them.

They are championing the importance of SaaS sales, giving a voice to this community which is so vital to the growth of digital businesses and the economy. We’re inviting sales professionals to help us accelerate this movement – to help the future generation of sales leaders and ensure London, the UK and Europe continue to compete with the best in Silicon Valley. Founded by James Ski in 2017.

Our TOP 10 this year are:

Simon Johnson, UK&I GM, Freshworks

Natalie Lamb, CCO, Silverfin

Bethany Ayers, CCO, Peak

Thomas Harris, VP, Emarsys

Bruce Hunter, VP EMEA, UserTesting

Stuart Templeton, Head of UK, Slack

Christina Kemper, VP EMEA, Recorded Future

Nicholas Shaw, CRO, Brightpearl

Pip White, MD UK & I, Google

And this years No 1 Sales Leader is:

Thibaut Ceyrolle, EMEA Sales Leader, Snowflake, 2020

There can only be one winner and that goes to Thibaut Ceyrolle who has had a major impact over the last 3 years with Snowflake including this years MEGA IPO!

A career that has been built over:

  • 20 years of Software Sales in EMEA
  • 7 years in BMC Software Country Manager for France
  • 4 years as a VP EMEA for Bazaarvoice
  • Almost 4 years in Snowflake
  • First employee outside the US

Thibaut Ceyrolle , EMEA Founder and Sales Leader was the absolute stand out. A testament to the culture he built was how many of his Snowflake colleagues got behind him.

Previous winners -

Nicole Brooky (2019) , Jeremy Straker (2018) , Pete Crosby (2017)

Thank you to last years TOP 10 stepping aside so we can feature new leaders: Nazma Qurban, Adam Kay , Jacqueline de Gernier , Henrique Moniz de Aragão , Jennifer Bers, Sara Brooks

Review the full 50 list here.

Thank you to the leaders behind our partners: Ollie Sharpe, Andreï Sochala, Elaine Tyler - I'm hiring , Andreï Sochala, Owen Richards (FISM) James Isilay , Kevin Beales , Richard Smith , Lucy Hudson , Shabri Lakhani and Guy Weigert

Thank you to our partners:

SalesLoft Venatrix , G2, Aircall Cognism , Air Marketing , Refract SalesWorks , Xactly Corp , SimilarWeb


Sales Confidence vision is to build the world’s most valuable B2B Sales community, elevate the sales profession and help sales professionals be the best they can be at each stage of their career through achieving peak performance, mindset awareness and positive wellbeing.

About how the list is compiled:

Sales Confidence recieve 100s of nominations from the sales leaders team members, colleagues, investors and Sales Confidence community, as well as reflect on a year of discussions, references and interviews with sales leaders. Linkedin and crunchbase company growth data is also used. This list reflects a list of sales leaders to be inspired by. We appreciate many great leaders do not make the list and it’s near impossible to compare leaders actual performance. However, after 12 months of gathering sales people and sales leaders together and reviewing the nominations this final 50 reflects a group we wish to celebrate and inspire the next generation of sales leaders going into 2021.