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Time for Radical Change?

Carl Carell, CRO and Co-founder at GetAccept shares why you should embrace change as a leader, how often should you revise your ICP, & more

You have to lead by example if you’re going into a new market revising your ICP. When we do call blitz every Wednesday to boost our outbound because we’ve had a decrease, I’m the first one on the phones.

This 7-minute talk by Carl Carell, CRO and Co-founder at GetAccept, is packed with value…

Why is embracing change crucial in B2B SaaS?

How often should you revise your Ideal Customer Profile?

Why is investing in data analytics and revenue operations a game-changer?

My top 7 lessons:👇

  1. Embrace change:

In the B2B SaaS world, change isn’t just an option; it’s a necessity.

Adapting quickly can mean the difference between thriving and barely surviving.

  1. Revisit your ICP:

Your ICP isn’t set in stone.

Regular revisions keep you targeting the right customers and avoiding mismatches.

  1. Invest in data analytics and RevOps:

Data isn’t just numbers; it’s a goldmine of insights.

Investing in analytics and RevOps can supercharge your sales strategy and efficiency.

  1. Make every deal count:

Don’t skimp on sales enablement.

Adequate training and support are crucial, especially for complex deals and stakeholder engagement.

  1. Upskill your people or let them go:

Your team’s adaptability is key.

Upskill where you can and be transparent about the need for changes, including exits.

  1. Be an inspiration:

Get on those calls. Lead the charge.

Your commitment inspires your team. Leadership by example is more than a phrase; it’s a practice.

  1. Get buy-in for your new ICP:

Alignment across the board is critical.

Ensure every department – from engineering to sales – syncs with your ICP for effective customer engagement.

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